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LocalLens Is ChatGPT recommending your practice?
AI Visibility Audit

Bright Smiles Dental

Austin, TX · https://brightsmiles.example.com · Audit date July 27, 2026

22/100
Marginal

AI assistants recommended a competitor in 30 of 30 recommendation checks (10 patient queries × 3 AI engines). Occasionally surfaced, never led with.

Engine status

ChatGPT Contested mentioned in 3 of 10 queries
Claude Contested mentioned in 2 of 10 queries
Perplexity Contested mentioned in 4 of 10 queries

Who gets recommended instead of you

Austin Dental Co80/100

Cited in 24 of 30 queries

Lone Star Dental47/100

Cited in 20 of 30 queries

Hill Country Smiles31/100

Cited in 15 of 30 queries

Bright Smiles Dental (you)22/100

Cited in 9 of 30 queries

The cost: Austin Dental Co captures ~3× more AI recommendations in your market (24 of 30 queries vs. your 9). Meanwhile, 45% of consumers now use AI tools for local recommendations (BrightLocal 2026), while ChatGPT names only ~1.2% of local businesses (SOCi 2026, 350k locations) — the few practices AI does name absorb that demand.

The foothold: you did appear — #1 for "dentist in Austin, TX for bad dental anxiety, sedation options" on chatgpt. The fix roadmap on page 3 builds exactly on that.

Mentioned by AI engines
30%
9 of 30 recommendation checks
Engines tested
3
ChatGPT · Claude · Perplexity
Verdict
Occasionally surfaced, never led with.

Technical readiness snapshot

CheckResult
robots.txt AI-crawler access (GPTBot, ClaudeBot, PerplexityBot) FAIL
/llms.txt published NO
schema.org Dentist/LocalBusiness markup on homepage NO
Website linked to Google Business Profile YES
LocalLens Evidence — every query, every engine, verbatim
Page 2

Query-by-query evidence

Each row is a real patient question asked to a real AI engine during this audit. "Recommended instead" names the practices the engine put forward when it did not name Bright Smiles Dental.

#QueryEngine Mentioned?Pos. Recommended insteadExcerpt
1 best dentist in Austin, TX chatgpt no — Austin Dental Co, Lone Star Dental, Hill Country Smiles "Austin Dental Co (https://www.austindentalco.com) is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
2 good dentist near me in Austin, TX taking new patients chatgpt no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
3 dentist in Austin, TX that accepts Delta Dental PPO chatgpt YES 2 Austin Dental Co "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. As always, verify insurance acceptance and current hours directly with the practice before booking."
4 emergency dentist in Austin, TX open on Saturday for a broken tooth chatgpt no — Lone Star Dental, Hill Country Smiles "Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
5 best cosmetic dentist in Austin, TX for veneers chatgpt no — Austin Dental Co, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
6 how much does Invisalign cost in Austin, TX and who does it well chatgpt YES 3 Austin Dental Co, Lone Star Dental "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. As always, verify insurance acceptance and current hours directly with the practice before booking."
7 family dentist in Austin, TX good with little kids chatgpt no — Lone Star Dental, Hill Country Smiles "Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
8 dentist in Austin, TX for bad dental anxiety, sedation options chatgpt YES 1 Austin Dental Co "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking."
9 dentist in Austin, TX with payment plans for no insurance chatgpt no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
10 which dentist do locals in Austin, TX actually recommend chatgpt no — Austin Dental Co, Lone Star Dental, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
11 best dentist in Austin, TX claude no — Austin Dental Co, Lone Star Dental, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
12 good dentist near me in Austin, TX taking new patients claude YES 2 Austin Dental Co "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. As always, verify insurance acceptance and current hours directly with the practice before booking."
13 dentist in Austin, TX that accepts Delta Dental PPO claude no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
14 emergency dentist in Austin, TX open on Saturday for a broken tooth claude no — Austin Dental Co, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
15 best cosmetic dentist in Austin, TX for veneers claude YES 2 Hill Country Smiles "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. As always, verify insurance acceptance and current hours directly with the practice before booking."
16 how much does Invisalign cost in Austin, TX and who does it well claude no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
17 family dentist in Austin, TX good with little kids claude no — Austin Dental Co, Lone Star Dental, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
18 dentist in Austin, TX for bad dental anxiety, sedation options claude no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
19 dentist in Austin, TX with payment plans for no insurance claude no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
20 which dentist do locals in Austin, TX actually recommend claude no — Austin Dental Co, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
21 best dentist in Austin, TX perplexity no — Austin Dental Co, Hill Country Smiles "Austin Dental Co (https://www.austindentalco.com) is frequently praised for same-day crowns, transparent pricing, and online booking. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
22 good dentist near me in Austin, TX taking new patients perplexity no — Austin Dental Co, Lone Star Dental "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
23 dentist in Austin, TX that accepts Delta Dental PPO perplexity YES 1 Austin Dental Co, Lone Star Dental "Bright Smiles Dental (https://brightsmiles.example.com) is a patient favorite for gentle care and modern equipment. Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking."
24 emergency dentist in Austin, TX open on Saturday for a broken tooth perplexity YES 1 Lone Star Dental "Bright Smiles Dental (https://brightsmiles.example.com) is a patient favorite for gentle care and modern equipment. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
25 best cosmetic dentist in Austin, TX for veneers perplexity no — Austin Dental Co, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. As always, verify insurance acceptance and current hours directly with the practice before booking."
26 how much does Invisalign cost in Austin, TX and who does it well perplexity YES 2 Austin Dental Co, Lone Star Dental "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."
27 family dentist in Austin, TX good with little kids perplexity no — Lone Star Dental, Hill Country Smiles "Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
28 dentist in Austin, TX for bad dental anxiety, sedation options perplexity no — Austin Dental Co, Hill Country Smiles "Austin Dental Co is frequently praised for same-day crowns, transparent pricing, and online booking. Hill Country Smiles is well known for cosmetic work — veneers and smile makeovers — and sedation options."
29 dentist in Austin, TX with payment plans for no insurance perplexity YES 2 Lone Star Dental "Bright Smiles Dental is a patient favorite for gentle care and modern equipment. As always, verify insurance acceptance and current hours directly with the practice before booking."
30 which dentist do locals in Austin, TX actually recommend perplexity no — Austin Dental Co, Lone Star Dental, Hill Country Smiles "Austin Dental Co (https://www.austindentalco.com) is frequently praised for same-day crowns, transparent pricing, and online booking. Lone Star Dental is a strong family pick with Saturday hours and broad PPO insurance acceptance."

Method note: results are directional, not absolute. API-based queries reflect engine behavior on the audit date; a given user's live session can differ. Rubric: localens-rubric-v1 (mention rate 40 pts, position 25, competitor-relative share 20, citation/link 15).

LocalLens Prioritized fix roadmap
Page 3

Your fix roadmap

Prioritized by observed gap × ease. Every action cites the audit finding it answers. Quick wins first.

1. Allow AI crawlers in robots.txt: remove any blanket block and explicitly allow GPTBot, ClaudeBot, and PerplexityBot.

Why: Your robots.txt blocks AI crawlers — when ChatGPT or Perplexity cannot read your site, they answer from third-party sources that currently favor competitors.

Expected effect: Removes a hard crawl blocker; a precondition for every other fix. Does not by itself guarantee mentions.

Effort: low

2. Add schema.org Dentist JSON-LD to the homepage: name, address, phone, hours, geo, accepted insurances, and sameAs links to your Google, Yelp, and Healthgrades profiles.

Why: No Dentist/LocalBusiness structured data was detected on your homepage. AI engines lean on structured data to confirm a practice is a real local entity worth naming.

Expected effect: Gives engines machine-readable proof of your practice entity; typically the single highest-leverage site change.

Effort: med

3. Publish /llms.txt summarizing the practice: services, insurance accepted, hours, booking link, and service area.

Why: No llms.txt file was found. It is the emerging standard for telling AI crawlers, in plain text, what your business is and does.

Expected effect: A one-hour fix that gives AI crawlers a clean, canonical summary of the practice.

Effort: low

4. Build review velocity: text every patient a Google review link after their visit (never incentivize). Target a steady weekly cadence.

Why: AI engines named competitors like Austin Dental Co in review- and trust-shaped queries; engines lean heavily on review-rich sources when deciding who to recommend.

Expected effect: Compounds over months; reviews are the trust signal engines weight most for local recommendations.

Effort: high

5. Fix NAP consistency across directories: claim and correct your name, address, and phone on Yelp, Healthgrades, Zocdoc, Vitals, BBB, and the state dental association directory.

Why: Bright Smiles Dental was mentioned in only 9 of 30 queries. Inconsistent directory data makes engines less confident your listings refer to one real practice.

Expected effect: Removes entity-confusion drag; consistent citations correlate with higher recommendation rates.

Effort: med

6. Publish answer-shaped pages that directly answer the exact patient queries in this audit — insurance accepted (with plan names), price ranges, emergency policy — one question per page, the question as the H1.

Why: You lost insurance, cost, and emergency queries where engines could not find a page on your site that directly answers the question asked.

Expected effect: Gives engines quotable, question-matched content on your own domain instead of a competitor's.

Effort: med

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LocalLens audits are diagnostic. Findings reflect AI engine responses on the audit date; engine behavior changes frequently. Recommendations remove known visibility blockers but no guaranteed outcomes — rankings, citations, or patient volume — are promised or implied.

Data & privacy: This audit used only publicly available information (your website and public AI-engine responses). LocalLens never collects, requests, or processes patient data — do not share any with us. Audit inputs (practice name, website, city) are used solely to produce this report and are deleted on request.

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LocalLens · Is ChatGPT recommending your practice? · Generated July 27, 2026